subject: How To Rank Higher In Google Search With Its Other 'Engines' by:Craig Amanti [print this page] If you haven't already, soon enough you'll hear, read, or see the equation "traffic=sales" but to be straight with you here the more distinctive version of the equation is "conversions=sales". However, the truth of the matter is, really, "more traffic=more conversions".
One of the challenges online marketers bring about themselves is, they let themselves become compelled to single avenues of search marketing. Whereas, search marketers should expand their search marketing efforts to other forms of search becoming popular to users across the web.
Did you know, Google has more engines other than its search? Just recently WebProNews (WPN) released an article offering some great tips for ranking in, not only in Google search but also for, its other engines. Other engines you might ask? What other engines you might add? Well according to the Google Empire they are more than just a search engine, and to be honest I'd say most of you are aware of this, you just haven't realised it yet. At the Search Marketing Expo (SMX) conference, Google officials shared some tips for ranking in five other Google engines. They include:
" YouTube (Acquired since October 2006)
" Google Image Search
" Google News
" Google Maps/Local Search
" Google Blog Search
You can view all the internet marketing tips by checking out the article, but you might be asking, why or even how is this important to me? Well here are some interesting facts about each other Google engine:
YouTube, the rock star of online video is second to Google in online search portals making it the number one go-to place for online video. Got your attention? Hang in there, there's more. According to the fanatic analysts over at ComScore, Inc in early 2008 YouTube pulled in approximately 2.9 of the 9.5 Billion videos watched online. Moreover this video giant, according to Nielsen NetRatings is visited by approximately 68 Million unique users in the U.S alone. Do you have video on your site? Is it in YouTube's archive? If not, Submit and optimise it for top YouTube ranking. This is one serious search channel you don't want to miss out on.
"One in five searches are image searches". It's an on-page seo fundamental principal to insert alt tags related to your target keywords to your page images. But you've got a blog you say? Just as cool, in fact Basu suggests if you have a blog add images to help better syndicate in Google News. But we'll get to that. For the time being, what 'image' do you or your company want to be associated with on the web, literally?
I recently read an article published by Time Magazine about the dual being played off between online and print news. Analysts suggest print media is on the downhill (in many parts of the world) while in the virtual world it's soaring. This is perhaps because of the vast array of ways people can connect to online media instantly via potable devices.
What's a popular destination? Google News. Why should I consider ranking in Google News? Despite the myths and so-called facts out there about Google news one person out there hit it bang on the cracker. Much of what is shared out there in the social media (i.e. Facebook, Twitter etc.) often originates from such news sources. Bottom line it can be viral, and people talk about you, good or bad.
For some, this may just be the virtual key you give your customers to step into the reality of your door. These days it seems easier to pull up your web browser and point it over to Google Maps than to dig and find your way through a road map. If people are searching Google Maps for a service or product and find your business listed, what do you think is likely to happen?
The Google guys once announced Google's aim was "to organise the world's information". So with their Google Blog Search division they are doing just that. There's no doubt the blogosphere is huge and millions are participating in the community. If your website's got a blog, why not extend your readership by also getting a top ranking in Google's Blog Search?
To learn more about advanced search engine optimisation and internet marketing strategies and techniques visit http://www.amanticode.com.
Searching for the best SEO software comparison on the web? Check out the web CEO comprehensive review and seo elite comprehensive review online.
Searching for the best SEO software comparison on the web? Check out the web CEO comprehensive review and seo elite comprehensive review online.
About the author
Founder and Senior SEO Executive of http://www.amanticode.com. Craig Amanti is a professional in Search Engine and Internet Marketing best practices.
His years of credible experience in some of the most competitive and notorious online industries gaining expert status has given him membership with high profile search marketers and online entrepreneurs from across the globe.
