subject: Follow the Elephants to Stock Market Riches [print this page] Following institutional sponsorship is an important factor in your overall stock market analysis. These elephants are the sustained force behind almost all major price moves. Knowing when these major stock market players are buying a certain stock, can do wonders for your overall trading results. I recommend reading, "How to Make Money in Stocks", by William J. O'Neil. This is a superb book covering all the important aspects of trading in the stock market. Knowledge is the key to trading greatness and making a fortune.