subject: News; Nike World Cup assault by marketing adidas intradermic injury [print this page] American sports supplies manufacturers Nike World Cup in South Africa is not the sponsors, but it by fans in the extent to which the network, but the official sponsors adidas ahead.
According to the survey, Nielsen play in the World Cup 11 open one month ago, Internet related discussion almost one-third of the focus of international football is Nike, is the official adidas designated partners twice.
Nelson track 5 July 26 June to the network information, including that English is the World Cup, Nike 30.2% mentioned in the discussions of the most frequently mentioned company, Second, the ratio of adidas 14.4 percent. The World Cup squad, and 32 spending nine will wear Nike shirt appearances, including USA, Adidas sponsorship Germany etc 12 teams.
Nelson pr department vice President, said: "the wave javier online social media let this dr.kissinger marketing easier, because the infectious strong web." Nelson tracking blog, network video website, discussion, "and" facebook http://t.sina.com.cn (micro), one of the World Cup in search relevant information. Research object is 10 World Cup sponsor, formal and 20 rivals.
Alleged assault, refers to the marketing activity, but not through advertising campaigns to sponsor the company and activities associated with the image, let consumer thinks activities and the company has cooperative relationship. This kind of advertising campaign aimed at the World Cup, often such international sports event.
Nike is a future "made" lan-ke-shan-later promos and write English football team performers including star Wayne rooney and cristiano ronaldo, the Portuguese star in a famous video site won over 146 million clicks. Compared to the Star Wars, adidas AD style of World Cup star Beckham led by England star at the same site on the Internet, and attract more than 280 million times for click.
Not all official sponsors to the sponsors of the advertising campaigns are rivals. Coca-Cola in nelson investigation was ranked third, mention ratio is almost five times the Pepsi. Visa card in the World Cup, ranked fifth in the related discussion is mentioned mastercard's 15 times. SONY's sponsors mention of panasonic, seven times, philips ten times.
News; Nike World Cup assault by marketing adidas intradermic injury
