subject: Response to Story Memorization Presentations [print this page] Row, row, row your boat gently down the stream. Merrily, merrily, merrily, merrily, life is but a dream. Repetition is another key factor that not many stories utilize. The farmer and the dell is another example of how repetition can really help your story out. I would have liked to hear an example of this to see if I retained it to determine how essential it really is. I think the main lesson here though is, keep it simple. The same is true with business names. Take Specialty Answering Service. The name of the company uses the term answering service in the name reiterating what it is they do. Imagine if the company was names 77 telephones, you may have a hard time determining who they are or what they do. Try to keep progression on the mind, don't overdo it with metaphors and similes that could be too abstract, and try to include repetition because it seems to be a tried and true example of good storytelling that's easy to remember.