subject: How Many Keywords can be used in an Article? [print this page] The first five to six words of your article are said to have the maximum SEO juice. Basically, if your keyword appears in the first few words then you have a better chance for ranking good in SERPs rather than if you would use your keyword from the second or third sentence. Take a good note of this point. This is why you will notice some webmasters, before continuing the article will include the title in the beginning of the post again.