subject: Technique and Lead Generation [print this page] Technique is the new buzzword on the lead generation scene. We are not stuck in that technique warp when there was no progress being made in the way lead generation companies conducted their work. The frame was pretty narrow, with telemarketing leads being the epicenter and chief modus operandi. With time and innovative thinking, social media, cold calling, internet advertising and email newsletters have crept in to make themselves heard. These new methods of sales lead generation are effective, efficient and definitely new-age.
Web leads are coming into prominence like never before. It's being of use to the clients. So you cannot really rule out the importance of lead generation through the internet. Websites are proving to be more than a handful. The call center executives are using the client's websites to market themselves. Consumers are more keen on checking up things online than depend upon the word of the telemarketing agent. The website offers them the option of filling up query forms and also allows them to contact the company through emails. The inbound call center team answers those emails, providing the user with the required information. At the end of the day, the sales lead generation team can enter this exchange of information as a successful business lead generation.
A much-underrated way of conducting B2B lead generation is through the social media. Social media platforms are used for marketing and promotion by the lead generation companies. They interact with the users on social networks like Facebook, Twitter and MySpace. The purpose of this lead generation method is to strike a chord with the uses and informing them about what you have to offer. However, as the case is, the sales lead generation agents overdo things at times! They push through web links to the products/services page without stopping to interact and check if the user is at all in need of it. For example, a person with a not-so-affluent income will not purchase your cruise liner services. Asking that person to do so would be almost insulting. You must check things and your available information before making a move for the kill.
