subject: Web Design And Email Marketing Tips [print this page] Email marketing is a very important part to advertise your website and keep anyone that has ever been interested in it informed. The internet is the main source for information today and almost everyone pretty much lives on the internet. Shopping, news, reservations, fun and business is all done online, and if you don't incorporate that into your advertisement you are missing out. It all starts with a website with proper web design to attract searchers. From there you will need to keep these searchers attracted and interested with the content and the web design until they sign up to receive further information and continuous updates. This is where your email marketing will come into play.
Email marketing is basically the same as mail marketing, all of those great advertisements you receive in the regular mail, but with email marketing your readers will actually sign up for it. There are several things to consider when going into this form of advertisement, they are primarily to make sure that you reach the right people, and that they enjoy and read what you send, because if they just delete it you have wasted both yours and their time.
This is why it's important that when you receive a notification that someone has signed up for the mailing list, automatically there should be a response sent out to them with confirmation. When they open up the email they should be required to click on a link confirming that they wish to sign up. This means that they are truly interested and that your email will not end up in the spam folder.
This is especially important, not only because you don't want to waste your time as well as theirs, but if you should get your email sent in the spam folder, then there is basically no coming out. By sending the confirmation immediately after they sign up on your website it will still be fresh in their minds and they will click on the link and confirm right away. Don't wait too long for the confirmation response because you don't want them to forget that they visited your website. It's a great way to make sure that your audience is really reading your emails.
Email marketing is one of the most popular forms of advertisement because it's so successful, as long as you know how to do it right. You want to make sure that you don't waste your time though, so make sure that whoever you reach via email actually wants and even expects your email, and doesn't just toss it in the spam folder. With the proper web design you will attract visitors to your website and from there when they sign up for your newsletter or other email updates you can start sending out your email marketing emails.
