subject: Tips to Save Millions of Dollars in Advertising Expense [print this page] If one piece of advice for everyone about SEO and information architecture, it's this: bring in a search usability specialist early in the design, redesign, or early prototype stages. Likewise, if one wants to purchase a new CMS for site, bring in an SEO professional to evaluate them. A search usability analysis can save organization thousands, or even millions, of dollars in advertising expenses.
Tips to Save Millions of Dollars in Advertising Expense
