subject: Technology Success [print this page] Talking about the countless drawbacks of the book by Dan Brown can be a very long time. Exercise is a thankless and uninteresting. Perhaps no one is trying seriously to praise this mediocre novel, which can be safely classified as a tabloid literature.
Ideas of "The Da Vinci Code" are commonplace and are not new. Already in the first centuries of Christianity there were a sect of the Jewish persuasion, whose followers claimed that Jesus had children of prostitute Mary Magdalene. For the modern man such rood statement also not news. Let us recall the hit film by Martin Scorsese's "The Last Temptation of Christ". Typical "Americanize" and cultural illiteracy "The Da Vinci Code" make this work just boring.
Enigma "code" is not the merits of this work, not a unique talent of the writer, and in "popularity" of primitive art. Thanks to PR technologies pop stars stamped in factories, but from the tabloid writers make geniuses and luminaries of literature. This phenomenon, aptly described the well-known proverb, like the alchemical process, in which a cheap material to make gold. Among the "toiling masses" are not so many fans of these gems, and therefore should not cast pearls and exert too much effort, though satisfied with simply "the sweetest, well-publicized sweet.
Modern PR-alchemists can be proud of their accomplishments, one of which became books. "Provocation" - an excellent means to stir up the crowd. Suppose that in this dispute one attacking the book and movie, demanding a ban, while others advocate the principles of democracy and tolerance and condemning excessive aggression, even if someone is happy awakening "of the Christian passionarity, and someone is afraid of" fires of the Inquisition. " For the world of money ideological disputes only competent technology manipulation, the result of which should be a big box office. If you are a man far from the world of intellectual delights - to attach to it, Increase the level of their education, buy a book "The Da Vinci Code". If you are an intellectual and heard many bad reviews about the book, do not trust the opinion of others, keep their own evidence-based point of view, buy "The Da Vinci Code". If you are a believer, look at these atheists, and a scoffer, what an outrage! You have to declare their protest! To know what to criticize, buy the book. You anticlerical? You see, once again outraged churchmen. If this thing goes on, then tomorrow fires blaze. Explain to people that had nothing to fear. After all, nothing terrible and insulting Dan Brown did not write, read it, buy a book. " Reaching a maximum audience. The more reviews, no matter positive or negative, the better.
Modern man is surrounded by continuous flow of information. Strobes natural mechanism of psychological defense, and information becomes just background noise. To motivate people require ever more sophisticated methods of information exposure. Looking for some point of fixation, by which among the total noise will draw attention to the individual message. Their role played by word-stimuli (eg, an advertising slogan: "Do not you know who this Dan Brown?" Shame! "). The more often a certain phrase is repeated, the better it is remembered, triggered the principle of recognition, which means that pique your interest. Context is not important, because it displaces other information and simply forgotten.
In the public mind there is another self-evident premise: all must have their own opinions. To read the book, the average citizen who works 5 days a week for 8 hours, requires a week or even month. The fastest and easiest way to find out "what noise" - see the movie, just two hours, and already have their own opinion and the new hot topic for conversation with friends and colleagues. It is not all the time "about money, but about women" say sometimes you need about the "spiritual". It is understandable why almost immediately after the release of the book and the active promotion of its company, began shooting the film.
It is not important, or may not agree with the opinion of Christians, that the film should be banned because it is offensive to believers. I do not think for the sake of preaching certain ideas created "The Da Vinci Code". Maybe someone will be non-Christian idea of Christ, perhaps someone insult the idea of the book, someone do all this, speaking the language of youth, "in parallel". Hollywood movie - this is not a Christian catechism, not a sermon or a lecture on cultural studies. Dan Brown and his work - only ephemeral in the big game, which, indeed, alarming.
The higher the specific gravity of the cultural consumer goods, the more money is accumulated at the same time, the more likely that the lack of taste and banality become the norm. The more effective are new technologies for "promotion of the crowd for money, the more shoddy material will be put under" the average individual "under the guise of another masterpiece, and more confident feel shady owners of the souls of men." Well-developed technology - is key to success. When production of "ideas" put on a conveyor, can replicate all sorts of ideological products and make people pay for them.
Remember, a rhetorical question, which the ancient Greek philosopher Thales once asked fellow citizens: "If you're so smart, why are so poor?". There was a time when the wealth swallowed up by force of arms, and a tight purse was more important than a sharp sword, because, as we know, "money can buy everything." The era of capitalism. In an information society is well known and popular are the key to big money. What is the charge of a new "idea" is not important. The main thing - the coverage area. It is a kind of 'information Gun ", a new virtual weapons, which is not the first time successfully tested and proven its practicality.
Hopes for progress of reason and rationality in human society have shown their fragility and viability before the bitter experience of two world wars. The idea that beliefs only shaky superstructure above the raging ocean passions of the unconscious, is finding strong empirical evidence. "Persuade" and "prove" it has now become not fashionable and not effective. What's the sense in useless discussions, as everyone still keeps his? The idea requires mental and moral effort. Why strain and spend time when we can all heavy and unpleasant to do quickly and how to relax and unwind?
All the gaining popularity of information products consumed quickly enough to look at the headlines of a book series: "Summary" War and Peace ", a book size 30 pages," English for 2 hours "," All the wisdom in one book. " Similar processes occur in the religious world: religion should be accessible and understandable. The book, which asserts that contains ancient esoteric teachings, and has a circulation of 100 thousand copies, for the majority is no longer "contradictio in defini" (a contradiction in the definition).
For irrational-tech attitude are not convincing arguments, and symbolic fetishes, based on certain stereotypes: "men have succeeded in life, takes a high position, then he is right," he has a lot of money, then he is right, "he is known and popular, then he is right, "it is spiritual, has a special gift, then he is right." Finally, the more often heard the idea, the more convincing. It is based on this advertisement. The criterion of truth is self-evident and easily accessible. A similar relationship is formed and to the book: "book advertised and has a large circulation, so there's something in it. Of course, for most of the movie "The Da Vinci Code" - just an excuse to relax and watch something interesting. I think that people who are seriously convince the book by Dan Brown, there is not so much. Most of the long run anyway, Jesus had children or not.
However it is impossible not to notice the adverse effects of such "information shot. Mass Culture in the subconscious of the audience creates a certain ideological background - once you hear the ideas that seem so obvious, the more often they had heard. Clearly, the Catholic and Orthodox churches influence of Dan Brown on the society adversely. Indeed, this kind of "information attack" against Christianity. But most importantly, that the object of attack can be anything: any person, any cultural phenomenon. While the main objective of such projects - the profit, but it is possible that over time, improved information products a top priority will be broadcasting a particular ideology, determining the behavior of the crowd. The deeper it will be implemented within the scope of the individual subconscious or even unconscious, the more the true meaning of the ideological product will be hidden from the mind and the more effective will such a weapon.
The scandal surrounding "The Da Vinci Code" on the form of a religious character, but behind it lies a much broader problem of modern society - the problem of freedom and independence of the individual. Will society able to resist spin masters and become obedient to the material in the hands of experienced social alchemists? I think that in this quest man of the world and the unbeliever will be in solidarity with the Christians. When the question is: "What is free if you are in their decisions? Can not succumb to advertising stunts and not pay money for a trifle? "The proposal to ignore the film does not seem to have stupid obscurantism. Dan Brown has already earned her book more than 300 million dollars. Bestseller bought more than 40 million people, and is now translated into 45 languages. According to the forecasts of Forbes, the movie box office only in America will be at least $ 450 million, and around the world could reach one billion! Many of our fellow citizens are happy to pay-per-view movies scandalous.
