subject: Volume vs. Meaning: Effective Customer Listening Requires More Than Keywords [print this page] Keywords do of course have their placeKeywords do of course have their place. For example, tracking categories that don't really contain a theme (e.g. competitor names, product names, etc.) are best handled by simple keywords.But when it comes to accurately categorizing the theme of a message to inform trending and root cause analysis, an NLP-based solution is the way to go.
Volume vs. Meaning: Effective Customer Listening Requires More Than Keywords
