subject: What is Interaction Design and Why is it Important? [print this page] Most businesses who hire web designers in LA don't know very much about interaction design, nor should they have to. However, understanding the services and expertise you are paying for is important if you want to avoid being ripped off by a poor web designer or inferior firm.
If you're hiring a firm for a business web design in Los Angeles, make a point to choose one that includes interaction design in their services. You probably understand the importance of visual design for your site as well as other elements such as functionality. What you may not have considered is the importance of design based on how users will interact with your website.
How will your website anticipate and meet users' needs and support your business goals at the same time? This question is answered by specialists in the world of web design known as interaction designers. If your web design team doesn't include or approach design from an interaction design perspective, you risk alienating users, failing to meet your business' goals or both.
Interaction design is typically the foundation upon which other website design elements are based. To understand how important it is, consider clicking on a website that looks visually stunning, yet leaves you completely baffled. Despite its incredible appearance, you have no idea what to do at the site or what steps to take to achieve your goals.
The first step in interaction design involves trying to understand users' needs and tasks. Only then can a website's features be organized to meet those needs. Finally, once organization is established, visual design including color, imagery and other elements can be created to suit the needs of the user and fulfill a business' goals.
Businesses that own successful professional websites in Los Angeles rely on a quality design firm that specializes in interaction design. This is the only way to ensure a website not only represents your brand effectively, but meets the needs of users, as well.
Accomplishing both of these goals involves more than creating an eye-catching design. It involves creating websites that look great and at the same time, produce measurable results.
You may now be just beginning to understand exactly how interaction design relates to the quality of your website. A firm that specializes in professional business web design in Los Angeles can offer detailed guidance about why and how interaction design is crucial to your website's success.
What is Interaction Design and Why is it Important?
