subject: Effective-Email-Marketing [print this page] This is a great way to promote a product online and email marketing certainly comes with certain benefits. With a touch of a button, you can send message to millions of prospects virtually overnight. There are other ways to distribute message to a mass audience but email remains the one that wins when it comes to cost and speed of delivery.
This is a low cost way technique that puts even small firms in the same league as larger ones. Many other types of marketing, including Internet marketing, are significantly more expensive, whereas the costs associated with email marketing are minimal. To start your campaign, you need to have a list ready to send your message to. Email involves little distribution cost so benefits many small businesses.
These costs relating to graphic work and text are however, very small when considering the overall effect your email marketing may have. Often it only involves paying writer and graphic designers to create a great copy for your campaign. The cost of hiring an experienced designer or writer is higher. One can expect a higher quality of work when hiring experienced designers or writers.
To be effective one has to effective conduct email marketing without breathing any spam laws. This is a very important problem because it could prove to be quite costly in terms of the profit margin for your business. Email users are often irritated by unsolicited emails.
Email management systems have an uncanny ability to remove all messages that uses headlines that are similar to spam messages. Those that are not deleted will be deleted by the user for not recognizing the sender. There is more in store though because the email marketing messages that are sent and considered as spam will be marked and forwarded to the relevant authorities for further action.
Now you have understood the benefits and risks of email marketing, you may be interested to know how to use this for your online business. The most important point to remember if you want to succeed in any email campaign is the list. This should consist of former, current or potential customers who have expressed a desire to receive emails with information and advertisements.
It is also imperative you have nicely crafted content to interest the reader. Do not spam them with sales copies because they will leave the list immediately. Maybe you can include some additional offers as part of your email marketing so at the end of your email it entices them to take the action 'now' to purchase.
