subject: Doing Marketing with Magnets [print this page] Marketing is a bit more complex than most people realize. It demands a multi-layered plan of action and incorporates word of mouth, traditional advertising, social networking, and even free giveaways like marketing magnets. Any form of marketing is going to have to provide the potential client or customer with things like a URL (web address), phone number, business name and a logo. This means that they will require adequate space to give the details, and this is one of the reasons that marketing magnets are such a popular choice.
First, however, it is important to note that effective marketing most often "ties into" the overall theme of the business. This means that the appropriate publications must be selected for print ads or displays. It also means that the word of mouth must reach the appropriate audience too. Finally, it means that any marketing magnets given away to customers must be appropriately designed to serve a viable purpose.
Need an example? Let's say that your business is in providing telephone answering services for businesses during the "after hours" period. This means that a magnet in the shape of a classic desktop phone would be an ideal choice. What about a less obvious sort of business? Consider that everyone from accountants to plumbers will provide existing or potential customers with a well-designed magnet to stick on their refrigerator, filing cabinet, or even in their work room or locker. These tend to be boldly colored and imprinted in a very legible font or text. This helps to provide the information needed to contact them, but it also continually "catches the eye" as well.
If you are looking for a convenient way to market your business or services, you can skip the business cards and have a nice batch of customized magnets printed instead. They will be appreciated by those who receive them and they will deliver a message of high-quality too!
