subject: Search Engine Optimization And Social Media Optimization [print this page] Social Media Optimization (SMO) is the new buzzword when it comes to getting links from sites like Digg, Del.icio.us, Technorati, and Flickr. There is a lot of talk on SEO blogs and in forums about this concept. What it means, essentially, is that web publishers want visitors to bookmark their content, subscribe to their blogs, news, product and podcast feeds.
It involves driving traffic to a website through new channels because search engines arent the only sites that drive big traffic anymore. The result is more visibility, more exposure, inbound links and increase in targeted traffic.
SMO is about the strategies used to set up Social Media components on your website that allow your customers to interact and participate with you during their online experience. The whole point is to make your site more accessible to your visitors by allowing them to interact with your content via the following means.
If you want, you can outsource this work from a third party, and once you do that, you will see how beneficial this will turn out to be for your business. The field of SEO is constantly changing and evolving, and so it is very important for the SEO professionals to be updated with all the latest happenings in this field. So when a professional is handling the work for you, you need not worry about this aspect.
SMO works on simple principle of social media content writing that says the more you converse with the communities the more you are able to create awareness and spread the buzz. Such a simple participation in the community platforms and forums will help you in spreading your marketing message in a faster mode.
Social Bookmarking is the other important aspect of SMO. This includes adding social bookmarking tools as well as specific bookmarking services like bookmarking and tag optimization for del.icio.us, reddit, digg, frank, Netvouz, furl, blinklist, technorati and other social bookmarking portals.
Experts believe that both SMO and SEO are partners that compliment each other. A great way to use them is to link the website to some of the SEO quality content pages every time the social media sites name the website. This proves that content is an essential part of both SEO and SMO techniques.
Content writing is the backbone of social media optimization. Its the content only that attracts visitors and finally direct them to your website. You will be amazed to know that companies offering SEO services in India have started creating content keeping this in mind.
SMO is a very new method designed to match up with the rapid innovation and advancement in online business. Therefore in order to get more and better publicity use SMO. If you want to be successful in social media optimization then it's important to secure the usernames to be used in emails and sites like hotmail, gmail etc.
As a result of this we can see that large numbers of people are giving their opinions and suggestions to the public, as well as they are keeping themselves updated with all the latest happenings taking place around them.
