subject: How to Sell your Products in your Postcard Design [print this page] Selling things through postcard printing requires some finesse. Since postcards are usually for personal messages, marketing postcards must need some distinct design features that help it be personal, but at the same time be inviting enough to sell things through its layout. So let me help you to do this. Below is a list of tips that should help you sell any kind of products effectively in your postcard design. Just follow these tips and response rates from your postcard printing should increase, brining you more success in marketing. So read on and learn.
Use a high quality professional image of your product People usually shop first by their eyes. Be it in a color catalog or a color postcard, the image is the first thing that people will judge in a marketing medium. That is why for your marketing postcards, it is best to use high quality professional images to help you sell your products. Those images must be clear, with vibrant colors and perfect composition. Of course, the good side of your products must be captured as the main cover of your color postcards. The better your product images look like, the more chance that people will buy them once they see your postcards. So make sure you use only the best professional images of your product.
Include models that use your product A great design trick to use to make sure that people buy from your custom postcards is to include beautiful or handsome models in the cover. More specifically, those models should be using your product in the postcard image. Action shots like this with beautiful models will always have a big response from readers. They add a very human and attractive element to your postcard products. This helps a lot in selling these products since you add a lifestyle element into the offer. So do not be afraid. Try to add in a great looking model or two in your designs to help you sell products from your color postcards.
Explain the details in the shortest possible way Selling things in postcards means being direct, short and brief with the product details. Since you have a limited space in printing color postcards, it is best to give all the important information in the shortest possible way. So try to use short and concise sentences and maybe even a simple list to communicate the important details efficiently. If people can understand what you are selling and its significance quickly enough, they should decide on buying those products just as quickly as well. So try to explain the details in the shortest possible way when printing postcards for sales.
Be clear with how to buy or respond to your message When you want to sell something through postcards, it is also important for you to explain clearly the process on how to buy or respond to your postcards. People need to be told a few things when it comes to ordering, just to reassure them of the best way to do it. So make sure you include clear and simple instructions on how to order and the different avenues of communications that people can use to get the products that they want in your color postcards.
Great! Now you know the important design elements that should help you sell products effectively with your color postcards. Apply these to your own postcard designs and you should immediately feel the difference. Good Luck!
