subject: Important Steps to Great Search Engine Optimisation [print this page] Every website owner wants to be on top of Google search results. To do that, you need to optimize your website for Google. Search engine optimization requires continuous improvements in your website. Google being more intelligent than any other search engines, uses a trickier method to determine top rankings. Google loves websites that are updated continually with fresh and relevant content. If you think a website is simply putting some content and put it online and you will get top ranking, you are without doubt doing a big mistake.
Many people don't really understand search engine optimisation. There are many misconceptions about SEO. Among one of the biggest misconceptions is that many website owners think that once they have developed their website and it's online, and they have submitted their website to the search engines, they will get instant traffic. The reality is that, there is a lot more work to do to bringing traffic. SEO is an ongoing task and it definitely takes a lot of time and includes lots of work. Below we have listed some important steps to search engine optimisation.
Step #1 Research Your Keywords
Keyword research is one of the most important aspect of good SEO. You already know the topic of your website, so use the online tools available and make a good selection of your keywords that you want to target. Instead of looking for broad keywords, one suggestion is that you consider niche keywords that will surely bring you good ranking and good traffic at the end.
Step #2 Improve Your Meta Title Tags
The title tag is the text that appears at the top of every website and this appears on the listing of the search engines. After you have selected your keywords, make sure the meta title tags have been included on all pages of your website. The title tag should include your most important keywords. This can help you get strong rankings.
Step #3 Check Out Your Site Technology
This should be done prior to the development phase. The web developer and the search engine optimisation officers should work together and decide on the best way to do a particular functionality on a website. Some technology may not be understood by search engine spiders. So you have to ensure that technology is not holding you back from getting high rankings in the search engines.
Step #4 Check for Website Errors
Always check your website for errors. Code errors can be checked using online tools. Any errors in HTML or dynamic PHP codes can end up causing problems for search engine spiders. Check for dead links and registration forms are working well. Grammatical errors should also be avoided so your site stands as a professional website.
Each of the above steps are essential to the success of your website. Before you submit your website to the search engines, go through these steps and ensure that your site is ready.
Important Steps to Great Search Engine Optimisation
