subject: Lunching a New Product Brand [print this page] Brand Buildingis more than merely putting your logo on a promotional item. The best part is that promotional items are much more cost-effective than the other advertising media. Obviously, promoting the launch of a product, service or company has a lot to do with its ensuing success. If properly positioned, promotional products offer a plethora of advantages in helping your company achieve that success. Promotional items help to keep your company or organization's identity foremost in your customer's minds. Having a small budget should not stop you from using promotional products. Product promotion helps in creating an image, providing visibility, and developing awareness.
