subject: Office Cleaning A Lucrative Business To Start [print this page] To become successful in running an office cleaning business, it's probably a good idea to begin running a domestic cleaning cleaning business. By doing it this way you will gain the knowledge in cleaning techniques, products and chemicals to use, training and hiring cleaners.
There are many differences between domestic and contract cleaning, cleaning offices is more specialised and you will have to tailor cleaning programmes to each clients needs. Furthermore you will need a variety of policies such as quality control and health & safety to comply with regulations.
I have found that the great aspect of running a domestic and commercial cleaning company is that you can use the same cleaners who need extra work. They work during the day cleaning houses and then evenings cleaning offices, this is a huge benefit because it's less of your time spent recruiting cleaning staff.
Now if we assume that you have run a domestic cleaning business you should be familiar with which chemicals and products to use. Hopefully you will be using refillable concentrates and not ready made products. After all we need to be reducing our carbon footprint at every opportunity and stick to our environmental policy.
So, what's the best way to secure new customers in the commercial sector.
Marketing & Advertising Print - Leaflet marketing I would say has an excellent return on investment, it's simple, there are plenty of direct mail companies to deliver them and the leaflets are cheap to produce. Make sure you think carefully about the image you want to create, create a few different designs and play around with the wording. Go for full colour, if you can afford it have the leaflet printed double sided.
Web Marketing - First off you need to develop and design a cutting edge easy to understand web site for your cleaning business. Think about your wording carefully, have no grammar errors and even consider a copy writer to write the phrases for you. The next step is to have your web site come up on the search results, this is very technical however all the information is on the web. You can pay for advertising on Google, it's not very expensive and is well worth considering.
Developing a profitable cleaning company takes dedication and hard work. Don't get dishearten, be positive and in a few years you should see the rewards.
