subject: Optimising Your Website Is The Key To Increased Sales. [print this page] In order to launch a profitable business, you need a solid marketing plan that is specifically designed to make you more money than you would spend on the actual promotion. You need to ensure that your return on investment is as high as possible.
You must track every single advertisement as you will need to know exactly what will work. You can do this by having a separate phone number for each advertisement you place. This way, you know which one was the most effective and will save you alot of money.
Although there are many profitable ways to advertise such as pay per click, banner advertising and directories, i beleive that search engine optimisation should be one of you main long term priorities as the long term benefits can be far greater than any paid campaign.
Anyone can place a paid or sponsored advert within a search engine but these have much less authority within the market in which you advertise in. Where as organic search listings are much more trusted by people that browse the internet.
Been on the second or third page for your targeted keywords is of no use to you or your company. You must aim to increase your rankings to the first page and over time, you can claim positions one to three.
You cannot expect to stuff keywords through out your web page and expect to rank high. This could have been done in the odl days but today is much different. Your keywords much be strategically placed through out your content. Lots of unique content is best.
Over 80% of the optimisation process involves building highly relevant and high quality one way links that point back to your website with the correct keywords within the anchor text. If the article on the link back is also optimised for your keyword set then this would be an advantage.
To get the best results from this method of marketing you are always best to outsource the professionals. There are many effective yet affordable seo solutions available on the internet. By doing this, you will not risk your sites current rankings or get banned.
