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subject: Affiliate Marketing Intro [print this page]

Affiliate Marketing Intro
Affiliate Marketing Intro

Consumers recall websites 60% of the time from search

engine listings numbers 1-3, and only 20% for banner ads and tiles.

For years companies have identified audiences and target markets,

crafted messages and used mass media to deliver those messages in

the hope that the right person will read them and respond. Now we

have people searching on the Internet for products, services and information.

They are actively online looking for what they need and want.

When the keywords are tapped relevant to our industry and find

the viable pockets of search that will lead qualified, interested

people to your website, then also it is necessary to optimize the

site because if you are not in those search results, your competitors

will be. Content will always be king - people go to a website for

the content. A site has to be usable and interesting and it has to

meet the expectations of the searcher. But it has to be found first.

There has to be a balance between visibility and usability. It's a

two edged sword if your site is never found. You could have the most

perfect website, but no one will ever see it. And if you are ranked

number one on all search engines on all your major keywords and phrases,

but when the visitor gets to your site there is no relevant and useful

content that will deliver what they were online searching for in the

first place, what's the point? They will be gone in two seconds.

Being visible and being usable are not mutually exclusive they are

joined at the hip. Using SEO as part of overall brand and Internet

marketing strategy positions the industry at the higherrankings.

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