subject: Sustainability Study Provides Insights Into Designer/Brand Owner Trends [print this page] Sustainability Study Provides Insights Into Designer/Brand Owner Trends
"We're aware that the brand owner and designer communities are being inundated with sustainability claims, awards, certification schemes and environmental logos from suppliers, certifying bodies and even the media," said Dave Lunati, Marketing Director for Monadnock, "We wanted to determine the perceptions of the importance these and the other factors that influence sustainable print and packaging design and determine which information is viewed as credible versus marketing hype from the individuals on the front lines of the green design movement." The study was conducted online during the fourth quarter of 2008 through banner advertisements on print and packaging websites and through designer user groups and blogs. Respondents were motivated to take the survey by a donation to the Nature Conservancy by the study sponsor for each completed survey.
