subject: Resolutions For Niche Marketing Success In 2011 [print this page] Resolutions For Niche Marketing Success In 2011
Resolutions in 2011 for niche marketing will be even more important. Why? Because the economic climate makes it essential to target customers and prospective customers specific needs now more than ever. The business who tries to be all things to all people is flirting with danger, disaster and being blind sided.
The more specific a business can zero in on the needs of their target customers the better chance of success. So, while losing weight, eating better and getting out of debt continue as the biggest New Years resolutions for most people, the savvy business owner should also have another resolution. What is it? They must have a niche marketing resolution or risk losing customers, sales and profits.
Here's 3 Tips To Establishing The Best Niche Marketing New Years Resolutions.
1. Resolve To Keep Up With Your Target Markets Needs:
One of the biggest mistakes many businesses make is failing to keep up with the changing needs of their target market. One of the most dependable facts of today's consumer is their needs constantly change. Unfortunately businesses who are no longer with us made the assumption their customers needs were the same as they were a year, a month or even a week ago.
A powerful resolution to make is to start the year by resolving to find ways to monitor the changing needs of your prospect, customers or clients. This one tip can help add hundreds, even thousands to your bottom each month.
2. Resolve to Establish A Plan or Program To Monitor Target Customers Needs:
Many businesses realize the importance of identifying their target customers, and others know they should stay in touch with their changing needs. But few have an established plan or program that helps keep them informed of their target customers changing needs.
The most effective ways to do this is through surveys, customer suggestion boxes and offering prizes or even cash awards for suggestions and ideas. Any of these and similar ideas can sometimes be the difference between success and failure for many business who flirt with slim profit margins or heavy competition.
3. Resolve to Find and Exploit A Competitors Weakness:
One of the easiest and most effective ways to be more competitive is to find out what the competition isn't doing, doesn't like to do or can't do and do it! For example, if the competition is opened only on weekdays, be open on weekends. If the competition requires customers to come to their business, consider home or business delivery or even online transactions.
This is also one of the quickest ways to level the playing field with larger or more established competition. A competitive edge can be gained by finding little ways to offer customized and personal service. One of the big chinks or weakness in many larger companies is impersonal, cookie-cutter service. Finding ways to take advantage of this opportunity can give any smaller company a competitive edge.
Following these simple but powerful tips will help to place any marketer on the right track to establishing effective niche marketing resolutions. Avoid the mistake of going through another year without establishing niche marketing resolutions and following through with action.
