subject: Benefit of Corporate Color Printing [print this page] Author: shijina Author: shijina
Corporate companies need to sell. To market their products, they need to advertise and get the attention of the potential customers. This involves printing of their brochures, pamphlets, name boards, placards, flyers, posters and any other promotional material... Earlier, black and white color was predominantly used. Color always attracts. Now with the advent of color printing, most of the printing for the corporate companies is done with color printing.
When any message has to be put across, it is best done with color images than with black and white printing. The color images will be vividly remembered by the customers. The general public will also be able to relate better with color pictures, showing whatever has to be marketed.
The main aim of any business is to showcase their products and sell them. The effect of color images cannot be brushed aside. It will stand out among the written words in black white, and the contrast will be very eye catching.
When using color printing, four color process or spot color process technique can be used. This produces the text and the images in color as opposed to black and white printing.
In four color process, (CMYK) cyan, magenta and yellow is used along with black. A newer method uses six colors which includes orange and red, along with the above mentioned four colors. This is useful when you have photos and graphics with many shades. This is used in different combinations to produce various colors and shades.
Spot color process is generally used alone. These inks can be used along with the four color process, wherever necessary. More colors can be got from this process, than from the four color process. We can also get metallic and pastel shades. However, this cannot be used where ever a photo printed and where a lot of colors are used.
So, spot color process can be used wherever the photo needs a spot of color and black, and where the printing has to be vibrant, metallic and fluorescent. This is mainly good for posters.
A combination of four color process and spot color process can be used when there are full photographs and a logo on the same page. The color might not be obtained in the CYMK. In some cases, spot color will help to deepen the process color. If the whole printing is coated with varnish, spot color is used, as it is a spot color.
Color printing involves printing photos, logos and printed material. Each company will want their own personalized style of printed material. Posters need to be printed which will effectively send the information to the public. This has to be very attractive to capture the attention of the public. The colors used have to be vibrant and distinct to make the people respond to the advertisement. The pictures and the logos should be such that stay in the minds of the people.
Brochures are printed by all the companies. The printed brochure gives detailed information about the company and its products. Some brochures are just put aside after the first glance, while others attract the attention of the person. The reason is that it is more colorful and effective. It makes it more attractive and full of life. Full black and white brochures might just be drab and not convey the message successfully.
Any business promotional material, be it just visiting cards or flyers, need to effectively promote the corporate business. Black and white print will not be able to get the message across as well as the color print will be able to. In the long run, it is important that the advertising and marketing target is met.
The question boils down to the fact that color printing is more expensive than black and white printing. The thing to consider in any business venture is the profits obtained form it. When color printing is able to have a bigger and better reach, the cost outweighs the usefulness of the method.
With the advent of computers and digital technology, there is great improvement in the quality of color printing. Any quantity can also be obtained at a short notice. Small quantities can also be ordered. The same material can be obtained in small batches as and when necessary. With these added advantages, the benefits of color printing are many. Right from a small visiting card to a brochure, to a poster, all can be ordered within a short notice and the best results obtained.About the Author:
