subject: Ecommerce Website Development: Promoting Your Online Business Efforts [print this page] The emergence of Internet as a platform for marketing has led to a steep rise in the number of ecommerce websites. These are sites that are especially developed for conducting business online. The ecommerce sites are also designed catering to different marketing requirements such as buying, selling, payment etc. As such ecommerce web site design is quite distinct and is more of a functionality based website design.
You must have come across sites that buy and sell products or services online. So what are the things that you notice in such sites? What do you do if you want to buy a product from the site? You have click on the item and add it to the shopping cart. Then how do pay for the product? Popular payment options include payment by debit or credit card, PayPal, and cash on delivery. As such, an ecommerce site should have all these functionalities facilitating buying and selling products. It also depends on ecommerce software solution to aid and supplement these processes.
With the rapid rise in the number of online stores, there has also been a corresponding rise in the count of ecommerce website development companies.
These companies cater to special marketing needs of their clients. They also use their experience to give useful inputs to their clients. Many ecommerce web site development companies are also engaged in developing software applications for ecommerce sites, the most popular application being shopping cart solutions.
You can either buy such solutions from the market or else go for specific application development. Remember to buy a solution which offers the maximum features. Popular features in a shopping cart includes payment gateways, currency exchange, sales tracking, image upload etc. It should also support features such as newsletter, promotions, discounts, web certificates etc. All these go a long way in promoting your sales.
Shopping cart solutions, if you purchase from the market, offer a yearly subscription for using their software and packages. It is usual for big cyber shops to go business-specific and more secure shopping cart solutions to better suit their extensive requirements and promote their businesses.
