subject: Private Lending - Use Flyers To Capture The Attention Of Private Lenders [print this page] In your real estate marketing kit you're going to have several flyers. Flyers could be used very effectively for things like, again, senior communities.
If you have a bulletin board, a local library bulletin board, go put these things up on the bulletin board. These templates are done for you. All you have to do is change your name, your phone number, and if you want to do a seminar, obviously you would change the date and time. Maybe put your own testimonial in these things.
If it takes you 20 minutes to put this flyer together, you're sleeping between changes. You should be able to have this flyer done in five or 10 minutes. It is in color. You can print it out at your local Kinko's or Staples for a few bucks, and then go put these up. Or better yet, pay somebody to go put them up. Get a high school kid or something like that and pay somebody to go put out 50 or 100 of these everywhere they can think.
Evergreen Advertising
Again, it's an evergreen type of advertising. Once it's up it should stay up. You can do it at your local grocery stores. Right now my local grocery store has a thing where you could put your flyers up. Again, I would pay somebody to do it. I wouldn't do it myself, but clearly for a few bucks you could have these things spread out all through your community within a couple days. The flyers are a very powerful way of getting your message out to private lenders.
Saturation
There's this term called saturation. You have to get to a certain saturation point. That means you've got to get 1,000 postcards out. You have to get 50 flyers out. You have to do three or four presentations. You have to be at four or five networking events. Maybe send out a couple hundred letters. Maybe even do a small ad in a newspaper, something of that nature.
All of these things when done in combination could start to hit some saturation points. The phone will start to ring. It will not ring quickly. It will not ring overwhelmingly, but it will start to ring slowly. Then once you do a couple presentations, it will start to feed on itself. Possibly that person talks to a friend and then that person calls you. So you see some kind of almost viral type of process here. That's flyers.
