subject: The Importance of Professional Website Design [print this page] The Importance of Professional Website Design
Ultimately, when a user hits the website their eyes should scan over the page, they should immediately gain a feeling of trust about where they are, and then be immediately drawn to those three calls to action. The design and layout of a website should not just enforce branding, but should also provide a road map to a successful user experience - which will keep them coming back for more.