subject: Service Station Retailing In Estonia - Market Research Report On Aarkstore Enterprise. [print this page] Introduction Introduction
Based on market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.
Scope
*Data and analysis based on an annual programme of research with national service station retailers and delivered in an useable presentation format.
*A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.
*A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.
*Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.
Highlights
With 86.5% of fuel in Estonia sold through five service station brands, Estonia has a concentrated fuel retail market. However, a number of independent and smaller operators still remain in the market. Consequently, the five largest operators by volume only account for 41% of all service stations in the country.
The number of service stations is set to grow slowly again throughout 2009. By the beginning of 2010, Datamonitor predicts there will be 550 service stations in Estonia, with Olerex and Statoil indicating they are looking to add to their networks. Statoil is the service station market leader in Estonia with a fuel volume market share of 30%.
A third of service stations in Estonia are unmanned and each of the five major fuel retailers have unmanned sites. Neste has an entirely unmanned network, although 10 of its sites do feature shops operated by other retailers. Around 30% of independent or smaller networks have unmanned sites.
Reasons to Purchase
*Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.
*Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.
*Assess how the competitive position of the country's service station brands has been evolving and identify new emerging players.
