subject: Latest Surveying Trends In The Market! [print this page] The marketing survey is what is helping advertising agency to decide as to how much should they really spend on the advertising. There is a considerable shift to Online Advertising by agencies. The customer survey answers also displayed a strong attention given to Internet advertising. Even though, the online advertising still possesses only a small slice of the advertising pie. According to the Advertising Ages newest figures from, by 2013 it will have 15% of total expenditure on advertisements.
Find out about the latest survey trends now!
Where is the market heading?
A recent survey conducted by the Anderson Analytics, members of the Marketing Executives Networking Group, learnt that more than half of the people who were surveyed think their budgets would reduce because of the below par economy. The survey results concentrated on the following five trends:
Better innovation and Insight is the need of the hour. Subjects mentioned the need of more effective research to communicate the message well and precisely.
The two major issues are the customer retention and satisfaction. After this, comes the segmentation, return on investment and brand loyalty. The idea is concentrate on the existing customers. Online survey is a good way of keeping in touch with the customers.
In difficult times the market pays less attention to environmental issues and global warming. They seem insignificant. Online survey software helps with all the researches from scratch.
Since the potential of social media seem to have limitations the alternative that seems to be working according to the marketers are the Boomers. They are more promising. Many boomers may be retiring but still it caters to a vast, rewarding market. The test for marketers is to opt for a means that will charm inherently diverse and a large group.
Thus with the help of email survey this and a lot more can be achieved. For further information you can click on the link below.
