subject: Cillit Bang Case Study: Harnessing The Power Of A Simplified, Clear Advertising Approach [print this page] "Introduction "Introduction
This case study on Cillit Bang forms part of case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the household cleaning brand has created a unique personality in the sector through its counter-trend use of low production value ads with an assuredly retro theme and the catchphrase ""Bang, and the dirt is gone"".
Reasons to Purchase
*Gain insight into the methods used by important industry players to give them a competitive edge
*Identify specific areas for operational improvements
*Capitalize on the knowledge of experienced companies when entering a new niche or market
Table of Contents :
View 1
CATALYST 1
SUMMARY 1
Analysis 2
Introduction 2
The Cillit Bang range addresses everyday cleaning needs 2
Cillit Bang has color-coded packaging for customer friendly purchase choices 2
The Cillit Bang brand has used traditional media in a mildly subversive manner 4
Cillit Bang has also embraced new media with mixed results 5
Cillit Bang is creating a substantial web footprint 6
Cillit Bang has also gained positive PR exposure in more traditional channels 7
