subject: School Kids Get Lift Off With Pha Media Campaign Blastbeat [print this page] Promoting a good cause such as Blastbeat Education UK is the type of publicity campaign that we thrive on at London PR Agency, PHA Media. Combining an educational based school initiative with a celebrity driven theme is both professionally challenging and socially rewarding.
Robert Stephenson, the business entrepreneur behind the initiative, launched Blastbeat as a pilot scheme in the UK three years ago. But it wasnt until the end of last years official launch that PHA Media were brought on board, to run an effective public relations campaign and gain maximum exposure for the school programme.
Recognised as experts in the field of celebrity PR, PHA kicked off the campaign with a full page spread of X Factor stars Jedward in the London Evening Standard. The link between Robert Stephenson, his discovery of Jedward, and his assistance in the early career of U2 led to national coverage in the Daily Star and another full page spread in the London Evening Standard.
As blastbeat education UK is a London based scheme it was vital for a PR agency in London to tailor a campaign that was in tune with the London boroughs. All of the relevant local press were contacted, with many of them delighted to print a story involving teenager creativity and educational expertise.
As PR consultants to Robert Stephenson, PHA Media were delighted with his recent award at the House of Commons for Best Creative Contribution, for setting up Blastbeat Education UK. This accolade along with the successful media coverage has demonstrated PHA Medias ability to operate effective public relations across all the different sectors.
