subject: The Evolution of Focus Groups [print this page] The Evolution of Focus Groups The Evolution of Focus Groups
Today, digital opportunities with online focus groups are a breakthrough for many companies. The cost of online focus groups can be lower, but more importantly, data can be gathered from many markets more quickly. Test subjects are more easily found and the privacy it affords can often bring out better responses. In addition to that, respondents can participate from their homes and avoid the commute to a physical location, making it easier for more people to participate.
