subject: Bluetooth Advertising [print this page] Bluetooth advertising has become simple today because most possible customers have cell-phones which are Bluetooth enabled. This kind of advertising is the new generation marketing system, because all that you have to do is to download specified software in a minute. This free download has to be installed and from that moment it can begin to attract customers.
Any software for Bluetooth advertising will lie in wait for your new possible customer. As soon as the possible customer is within your range the software delivers a video promotion, a photo or your business card. With the inviting messages and promotions that you can send your customers, it is obvious that your advertising sphere gets widened day by day. The software which is related to Bluetooth advertising is not spamming software and hence before it sends the advertisement to the customer; it seeks his permission and then delivers the content.
Bluetooth advertising in India is happening in a big way. The Indian advertising companies are using the new wave of mobile advertising which is the Bluetooth device. The mobile market in India is growing at a tremendous speed and this would mean an increase in Bluetooth users. That is why the marketers are simply using the Bluetooth device to put advertisements through to as many people as possible. Advertisers send ring tones, mobile games and several other value-added services in order to propagate their products.
There are both advantages and disadvantages of mobile advertising through Bluetooth. Only if the consumers keep their Bluetooth switched on, they can receive the advertisements. In India most of the users are not too tech savvy and they cannot comprehend the usage of Bluetooth, which makes it sometimes difficult for the advertisers to reach them. On the other hand, such opportunities for advertising were unheard of, and therefore it is a big challenge for the advertisers in India.
The biggest disadvantage is the possibility of spam content. Also, the danger of virus attacks is greater now than before. Even though Bluetooth has been present for quite some time, its use and potential were not used for advertising as it is used now by many companies, especially small business owners. The retail businessman can lure his customer to his shop than the neighbors, simply by connecting with the customer in close proximity, and the whole process is cost-effective for him too.
The wireless Bluetooth technology makes use of low power radio technology and links phones and computers over short distances. No wires are used for the links, but the technology is quite slow and in spite of the short range, it is possible to use this technology for various useful things. There are several creative gadgets in the market and hence it is clear that Bluetooth equipment is popular with customers.
