subject: How to Use Keywords in Your Articles [print this page] How to Use Keywords in Your Articles How to Use Keywords in Your Articles
The keyword or phrase should appear within the first 100 characters or in the first or second sentence of your article. Ideally, your keyword should appear approximately 5 times within the first 150 words. The higher the amount of keywords in your title and first few lines of your article or website, the higher the search engines will rank your content. Be very careful not to place too many keywords in a sentence or paragraph. Unnecessary repetition of keywords or phrases is referred to as "keyword stuffing" and should be avoided. A search engine or reader can view this as spam and your article may be rejected by many search engines or simply overlooked by readers. Keywords and phrases should appear natural and flow within your articles. Ideally, keywords and phrases should appear in the title, description, body of your webpage or article, name of your webpage, anchor text, or text that is used to link a page, and H1 tags, which are used in HTML to emphasize a topic or sub-topic.
