subject: Increase Business with Custom Signs [print this page] Increase Business with Custom Signs Increase Business with Custom Signs
It really is quite comical when you think about it. How many times have you seen an advertisement for a company service in the newspaper, online, in a magazine, the mail, the phone book or on television? Dozens and maybe hundreds of times a day right? And how many times do you go to that company because they have what you want at the price you need, and you only know about them because of their well placed advertisement? What is comical is how many times you walk into the building and there are no significant signs up. You aren't even sure you are in the right place. You have simply just walked into a store or office with no idea where you are because the company doesn't have any signs. It would make sense that rather than spend all that money just on advertising, they would spend a little bit on custom signs right? It makes sense that your first goal is to get people to come to you and that's why we advertise, however, if you do not have your own office area or store front looking professional, you can lose so much business. Haven't you ever heard someone suggest a place to go and the person replied "that place is a hole in the wall?" You do not want people saying that about your office or your store so you need to have custom signs built that will help you to look more professional.
Another thing you can get to help you look much more professional is to install lobby directories. If someone walks into your building, office or store, you want to make sure they can get the information they need whether there is someone available to immediately assist them or not. Lobby directories do a great job of getting the information to the customer just as they walk in the door and it keeps the area much more organized throughout the day. Signs and directories are the best way to have a more professional looking office, store, or building and that is much more important that advertising at a high volume. Yes it is important to get people in the door, but don't you want them to stay and come back? Of course you do, and the only way they will is if they are impressed by your prices, your service, and your professionalism and having them sit in a room with no signs and some boring decorations makes them think of you as that place that is a hole in the wall.
