subject: Marketing Retainer [print this page] Author: Redline Company Author: Redline Company
Marketing Retainer If you are a company without a Marketing Department or indeed an appointed Marketing employee but you still need to market your company there is an alternative to signing up another individual to work in your company. In these times of crisis and cut backs you may not want to or have room in your budget for another full time worker. You may not be able to afford to pay another salary, more social security you may not have room in your budget for illness or holiday but you still want and need to get your marketing done. Marketing companies will often work with you on a retainer basis which means instead of employing the company on a one off basis you work with them on a continuous basis, sometimes for a matter of months or years. In effect they become your marketing department, researching your business and working out the best way to market you or your product. The benefits of this are of course firstly the obvious financial. Generally you will pay less for a marketing retainer than a full time member of staff. Plus there are no holidays to pay for, no illness to cover, no social security to pay. But a marketing company may also be more focussed on really marketing your product after all it is their job. They wont be distracted by office gossip or whos covering reception at lunchtime, they are 100% focused on getting you results. As far as knowing your business they will research your business and your target market which means they will come at it from a fresh perspective and see it from your potential clients point of view something you may find hard to do from inside the company. You can work with them on a month to month basis though of course as with everything the longer you work with a company the more chance you give them and yourself to really market your product or business and of course the more months you sign up to, the less you pay. True marketing rarely happens overnight or from one advert or piece of PR. To really build your brand you need continuous, consistent marketing that will build the foundation of your progress. But you can let them go whenever you want which you just cant do with an employee. The marketing company should be dedicated to you, coming in for meetings, coordinating your marketing plan and schedule and become part of your team. In these times of cutting back its a very good way of making sure you are committed to your marketing without having to pay another employee. About the Author:
Redline is a full service marketing company based in Marbella. Redline offers graphic design, advertising, promotions, PR and more. Visit us at http://www.redlinecompany.com for more information.
