subject: Search Function: How It Lets You Know Customers Better [print this page] Search Function: How It Lets You Know Customers Better
Some important information you can anticipate from this initiative include Search terms, Total Unique Searches (for the selected phrase), Pageviews (from the search results), Percentage of Exits, Percentage of Search Refinement, and Search Depth. Take all these into consideration the next time you upload content into your website. It will make you more relevant to the target market and improve user satisfaction.
