subject: Why Your Advertising May Not Be Working [print this page] Why Your Advertising May Not Be Working Why Your Advertising May Not Be Working
To fully engage your target market, you have to know who they are, what they desire and what they fear. Many small business owners missed this critical point. If you are advertising in the wrong place, your ad won't work. Be sure to fully understand your target market and to niche your business down to a specific audience group. Once you know exactly what your customer looks like, finding where they hang out, what they read and who they are associated with becomes easy and will help you identify where to place your ads.
