subject: E-mail Marketing - Creating Business Success [print this page] With the fast paced Internet world more and more websites are turning to e-mail marketing as a way of gaining customers. In knowing this, you need a way that you can get ahead of the competition and gain a great advantage over all your competitors. Here are just a few quick and easy tips that will help you achieve this.
One of the most important parts of any email marketing campaign would be the subject line. It should be short and simple but captivating enough to catch your readers' eye and make them want to read on for more information. Your subject line should never be more than 50 characters otherwise you can actually lose customers because they will not take the time to read it all. Customers want information in a hurry so you only have a few seconds to grab their attention and make the most of their time spent with your sales pitch.
E-mail Marketing is a powerful tool for customer acquisition & lead generation. The world today is comprised of people wanting instant gratification for their needs, therefore delivering relevant information quickly via e-mail marketing campaigns, gives an edge over your competitors. The cost incurred in traditional direct marketing can be reduced by using e-mail marketing, as it saves paper and time-costs and other miscellaneous expenses like mailing. You can divert your saved resources into a new project or venture, and capitalize on promising investments.
Through email marketing campaigns, businesses are able to advertise their message to its audience more effectively than website-based advertising, where customers are expected to pay a visit. Many customers just avoid the hassle for reasons like tight time schedules, short attention spans, etc. As a consequence you would be deprived of growing your precious customer database.
Unlike traditional direct mails, e-mail messages are easy to track. Advertisers use systems that will keep track of all their customers' activities, such as click-throughs, read mail, bounced emails and forms they have filled out. These mechanisms can be used to measure open rates, positive or negative responses, and to correlate sales with marketing. According to a digital market survey, email marketing is popular with digital marketers - an estimated 15% increase in 2009 resulted in generating $458million in the Unites States.
Another great way to gain clients is to take the time to address them by name. This way the customer will be more likely to read your email because it makes them feel like you are speaking to them directly and not just another person.
When tracked appropriately, an effective email campaign can generate a colossal business result. The delivery time-span of e-mails is instant unlike regular mail, which makes it akin to search marketing. Instant response metrics can be generated, leveraging a business with huge conglomerate of opportunities quickly. Specific types of interaction with email messages can trigger other advertisement messages to be delivered automatically, or events, like updating recipients profile to indicate a category of specific interest.
With so much competition these days, creating a powerful email marketing campaign and getting sales on the internet can difficult, but, with the right strategies employed you will be able to quickly overcome the hurdle and beat the competition.
