subject: Specific Targeted Keywords for Promotional/SEO Articles [print this page] Specific Targeted Keywords for Promotional/SEO Articles
One of the most effective ways you can promote yourself or your website on the net is by redirecting important searches to your site via articles on submission sites. And this is very possible, by not only having knowledge of the keywords you wish to target, but also of the needs you hope to create with these articles.
You also have to note that it may take away from you if you based the concept of your article on broad ideas. Which leads us to our suggested concept for article writing: Zeroing in on the client by basing your write-ups on specific, niche-targeted ideas.
Let's say you were commissioned by a hotel SEO service based in Bangkok. Normally you would assume that your target customers would need a place to stay in Bangkok, so you would decide to rank for "hotels in Bangkok". But then, there are tons of thousands of other articles websites who may be competing for this term as well. You might be boxed out also by better funded campaigns by counterparts.
So in order to get to your niche markets, you may create article ideas based on these prototype keywords:
1)Best hotels in Bangkok near Chao Phraya River for backpackers
2)Best hotels in Bangkok in Pratunam area for shoppers
3)Best bed and breakfast hotels in Khao San Road, Bangkok
4)Best three star Bangkok hotels with transit service to Ayutthaya
In this way you are able to target readers who have specific needs in their hotel for a particular location. Also, you get a higher chance of converting article readers as you cater to what they actually want.
While keyword tools tend to stray from terms that are too long tail because of the limited containment of such services, drilling down to more specific terms is still aided by the use of the said tools. For example, in KeywordSpy, you can get broad match type keywords from searching your competitors, then work on combinations of these phrases to create long tail keywords.
For example, upon using KeywordSpy you discover the keyword "bangkok hotel". You then see that it would give Search Volume similar keyword results such as "thai riverside hotel". You can then combine them into your article heading to form "Best Bangkok hotel with riverside view". Or you can even expand that keyphrase into an even more long tail keyword, therefore creating a more specific niche with the keyword.
So the concept here is to continually to gather ideas starting from basic ideas, then taking from the content as described by the system, you may proceed to create the topics you wish to base your SEO articles on.
Next step is to gather all pertinent knowledge to the topic; which means you have to create a master list of information. After this, break the list down into detailed information per article, head and tail. If you want a really effective copy, you may want to consider outsourcing the writing of some selected articles.
In addition, such articles may not be lengthy; just keep them direct to the point. As much as possible, link your article page to the hotel pages to ensure the closing of article sales.
Writing articles and having them published over the net are a powerful driver of traffic to your website. Make the most out of this opportunity by choosing the right keywords to zero into your market, and at the same time, creating content that will capture the interest of your prospective clients.
