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subject: Going Green With Business Exposure [print this page]


Going green is the way to be seen these daysGoing green is the way to be seen these days. Everyone is going eco-friendly, so why not you and your business? Exposing the public to your eco-friendly style will be seen in a positive light that will bring in business by doing it in a positive manner. The best way to get people to know that your are eco-friendly is to make sure they know about it. It's all about promotion.

You have a wide variety of products that adapt easily to today's environmentally friendly world. Choose the kind of product you are looking to promote and to for the green. The logo will make sure that people remember your company, but make sure you are looking beyond the logo by using items to promote the greening of America as well as your business.

Let's say your business caters to golfers, and there are millions of them in the state of Florida alone. Eco-friendly golf tees are a new trend. They break just as easily as any other tee, but they cost less than a cent to produce and, with your name on them, they will be seen by every other golfer who plays the tee after you broke yours on that tee box. Golfers go through about a dozen tees around, so your logo is sitting on the ground waiting for the next foursome to come through. The new eco-friendly tees are made with 80 percent less waste than regular tees and you won't notice the difference. They come in all colors.

Reusable bags are always a good way to go. There are different levels of these. Some are incredibly inexpensive and are made of washable and recyclable polypropylene. These are less than $2 for certain amounts and they are many colors. Any time that you have your company name on a bag it will show that logo off in many different places while it goes shopping with people. For just a little more money you can buy nice zippered totes with separated pockets that are made from all post consumer recycled materials.

Starting small is always a thrifty way to run a business, so be creative and look for things that people use on a daily basis and attach your name to it. Buying those products in bulk is a great way to save money while getting your product into the marketplace. You can also ask the company making your products to supply some samples so you can test them ahead of time before writing a huge check. Recycling and helping the environment is big today, so do you part and join the eco-friendly community.

by: Ann Christopher




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