subject: How SEO Works [print this page] How SEO Works How SEO Works
Search engine optimization, or SEO is a marketing technique used to improve a website's presence in the world wide web. At this day and age where computers and internet rule, it is inevitable for businesses to establish their online presence. This way, they could reach out to millions and millions of potential customers all over the world. But dominating their business niches online is a completely different story - and that is where search engine optimization comes into the picture.
So how does search engine optimization works? Well basically, SEO is the process of obtaining links that point to your site from another website. To cut the story short, the more "high quality" links pointing to your site, the higher rankings you get on the major search engines such as Google, Yahoo and Bing. So what does it mean if you have high rankings on these search engines? Let me put it this way, people use these search engines to obtain information. Based on some research and observation, people tend to click websites that appear on more or less the first two pages of the search results. Naturally, if you want your website to be "clicked" and visited by people, you have to be at least on the first page of the search results, if not on the number one spot of course. And to be on these "sweet spots" you need to have your site optimized by a search engine optimizer.
SEO is relatively new marketing technique, but so far, it has been proven to be more effective and efficient than traditional marketing methods. So if you want to be on top of the web, search engine optimization is the key.
