subject: Blogs and Four Ways to use Them [print this page] Blogs and Four Ways to use Them Blogs and Four Ways to use Them
It is important to monitor blogs to learn what is being said about you, company executives, the market you sell to, your organization, and its products. It is also important to understand the unwritten rules of blogging. This can be done by monitoring what the important bloggers are saying. Learning their online voices, blog etiquette, and attitudes toward your organization will help you in understanding the bloggers. Next, you want to become known to other bloggers by leaving comments on blogs. You need to be presenting your point of view on as many blogs as you can. This is important in forming relationships with bloggers who are writing about you, company executives, the market you sell to, your organization, and its products. You want the bloggers to know as much as possible about you and what your company does. Finally, you will want to create your own blog after becoming comfortable with bloggers and the process of blogging.
