subject: Creating Landing Pages For CPV Marketing [print this page] Creating Landing Pages For CPV Marketing Creating Landing Pages For CPV Marketing
When advertising on CPV networks, there are some things you need to pay attention to. One is the size of your landing page, and the second thing is to create attention.
The landing page always acts as a direct communication piece to your audience. Your landing page should communicate well and grab attention as fast as possible. The content on the page should be relevant and to the point, because you have very limited space to work with. Sure, we all have this idea that our landing pages should be long in length and have tons of content related to what we sell. That's not the case with CPV advertising.
The ideal dimensions of your landing page is going to be 750 pixels wide by 550 pixels in height. The reason for this is because most CPV networks display your page in a separate window. This separate browsing window can be varied in size, however, most CPV networks have a standard 800x600 window that your landing page will appear in to a user.
The reason we build a 750x550 size dimension, is because if you built a page at 800x600, then most likely there could be portions of the page that extend beyond the browsing window itself. This could lead to very important information on your page to be left off and not be seen by your potential customer. So to be safe, the ideal page is at 750x550.
Also make sure that your call to action is viewable within these dimensions or your conversion rate will suffer the consequences. It is very important that contact forms are viewable as well, if your user cannot see the form, then again your page is in trouble and down goes your conversion as well as your money spent.
The size of your page is important but it is not the only thing that matters with CPV marketing. Your headlines and other content should communicate in a way that grabs attention within 2-3 seconds. Remember that we have "interrupted" someones browsing behavior and it only takes that long for that user to click the little "X" at the top right hand corner of their browser. That little "X" is what I call a campaign killer.
So The whole purpose of the landing page is to be sure that it is viewable to a user and have compelling headlines and highly related content to hold their attention before that dreaded click.
