subject: 5 Ways To Use Stickers To Save Your Business Money [print this page] In the current economic climate, it can be difficult for businesses to reach new customers and bring in more money. Marketing can help with this issue, but the problem is that many businesses do not realize the need for marketing until after they have already run low on funds.
However, just because you need to market your business doesnt mean that you have to spend an inordinate amount of money. Sticker printing can help you reach your goals without going over budget.
Why sticker printing works
How does sticker printing act as a cost-effective way to advertise your business? Stickers are very versatile and can be used both indoors and out. Secondly, stickers are often less expensive than other methods of advertising. And lastly, stickers are unique enough that they will attract attention and bring in customers who otherwise might not have thought much about your company.
Marketing outdoors
One great aspect about sticker printing is that stickers can be used outdoors as easily as they can be used inside. As long as you have a smooth outdoor surface, you have a place to display an oversized sticker or decal. Since stickers can be printed in large sizes, they can work just as effectively as a poster at attracting attention from a distance.
Nearly any image can be used for an outdoor sticker. Use a sticker of your business logo on the side of your delivery van, park bench, trash can or any other outdoor surface on which you are legally allowed to place labels.
Replace traditional signage
Large signs and banners can be expensive to produce, and this is another area where sticker printing can help save you money. Outdoor decals have the same durability, and they can also include the same types of images, text, and font. When displayed, many people will not be able to tell the difference between the two. Yet large outdoor decals will often cost less to print than more traditional signage.
Get others to advertise for you
Word-of-mouth advertising is one of the most effective ways to advertise, and sticker printing can take this one step further. By providing your current customers with stickers, you will be giving them a way to do your advertising for you. For example, if they stick a bumper sticker advertising your business to their car, everywhere they go, people will see your company. This can allow you to continue to expand your customer base with just one simple printing product purchase.
Go die cut
If you really want your sticker printing to stand out from traditional methods of advertising, then you should look into die cutting. The die cutting process is slightly more expensive than your basic rectangular sticker, but it will really cause your advertisement to stand out. In addition, die cut stickers can still be less expensive than other marketing materials.
There are plenty of ways that sticker printing can help you to save money with your business. If you are in need of advertising but do not have a huge budget, consider sticker printing as a way to get your word to the masses.
