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subject: The Benefits To Property Time Management Tools [print this page]


The Benefits To Property Time Management Tools

For REALTORS, resources for listing leads and sales prospects is a major business focus. In fact, for most Real estate agents, finding new customers and accessing new lead sources accounts for most of the agent's time and individual budget. This however is much different that the top producer REALTORS that lead the industry. For these people, their time is spent selling. So what are these top few agents doing differently?

If you look at these leading sales agents and compare their line of attack to real estate with their struggling competition, you can quickly see that these agents rely on systems, technology and teams to beat their competition. This frees the lead REALTOR to spend time screening houses, closing listing presentations and growing sales.

In contrast, the majority of REALTORS are single entity offices. Even when working with a broker, these agents are repeatedly left to their own devices to attract new customers, promote their services and finally close sales. Unfortunately, this lack of means frequently manifests itself in a real estate agent whose income is barely above the poverty line.

Luckily, for the rest of the REALTOR population these tools are not unique to the top producers. In fact they are available to all agents. Tools such as the Redex real estate listing and fsbo lead system provide agents with a daily list of new prospective clients. Marketing tools such as mobile marketing assets, online programs and lead generations services can produce a stream of new clients. For a lot of real estate professionals, even basic web tools like the Redex Agent Sites can help improve the number of leads in the sales funnel. By relying on systems and technology, REALTORS can really boost their sales.

With few exceptions, all of these tools are available to all real estate agents, and when comparing the monthly fees to the prospective profit, the justification for the investment in real estate marketing becomes clear. The Redex and LandVoice services are inexpensive and provide a continual and unique source of company. In fact, many of the online services such as Facebook, Twitter and even ActiveRain cost the REALTOR nothing but an investment in time.

The point is simply that as a Agents and brokers, a minute investment in advertising and marketing technology and tools that automate and organize lead acquisition can make the crucial difference in the degree of success for the real estate agent.




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