subject: The Secret To Building A Profitable Opt-In E-Mail List [print this page] The Secret To Building A Profitable Opt-In E-Mail List
Now, I'm going to show you the secret to building a rewarding opt-in e-mail list in the quickest time possible. This is a unique trick you can use to quickly launch your e-mail marketing program by building your own opt-in e-mail list super fast.
Of course, to have an e-mail marketing program, you need an e-mail list to e-mail to. So get out there and start building your list!
One of the things I want to cover a little bit I go into the main topic is the fact that when I use the word "opt-in," we are talking about building a list of people who actually want to receive information from you or from anybody else whose list they happen to be on. Opt-in simply means that they are opting to be a part of that list. They are saying they want to receive information and special offers from you.
The opposite of opt-in is, of course, bulk e-mail or spam, which is highly used on the Internet. You want to avoid spam. Spam isn't looked upon well. You should always use opt-in lists, because you want your offers to be targeted to the right people - the people who are the most likely to stay your site and buy your products.
I am going to tell you how to build your own opt-in list effectively and in the fastest time, but before I tell you how to do it, I am going to tell you what to avoid and how to not erect your e-mail list in the right way.
The wrong way to erect an e-mail list is to simply ask people to sign up to be on your e-mail list. You might see more of internet sites out here that say, "Join our list to receive future updates," or something along those lines. They don't give you any real reason to join their list, to receive e-mail information, and offers from them. If you have this kind of list, you might find that you get a few responses. You might have a few people sign up every week, but you'll never build a huge e-mail list in a fast time by this method.
You've got to give people a good reason to sign up for your e-mail list. You've got to give them a reason why they should sign up.
Why would they want to be a part of your list? There are many mailing lists out there, and the people on these lists get junk mail from all the time. Why would they want to sign up for something and actually say, "Yes, please send me something!" "Please send me offers!" "Please send me information from you!" You've got to give them a good reason to say, "Yes, please include me in your list!"
There are several good reasons you can use. I am not going to tell you this is the right way. It is a "right way," but it is not the only right way. Tell them that all they have to do is give you their e-mail address, and you will send them your weekly or your monthly newsletter by e-mail. That's one way to do it.
Even if you don't want to publish an electronic newsletter, here are many incentives you can give to get people to give you their e-mail address so that you can e-mail them. You can give away a free report. The offer could be something like, "Anyone who is willing to give their e-mail address gets a free report," or maybe they get a free chapter in your book, or any run of information that you can give away free.
Maybe you can give away a complete book. Maybe you have xome other kind of free gift. The secret that you want to remember is to give away something that has a high perceived value that you can deliver via e-mail or directly over your site so you don't have any cost involved. In fact, most scripts that collect the e-mail addresses can actually direct them straight to a point on your site where they automatically send out the free report.
By giving your customers a reason to give you their e-mail addresses, you'll be able to build your opt-in list much more quickly than if you just ask them to give you their e-mail without any reason why.
One final tip before I finish up here. When you are asking for their e-mail addresses, don't just tell them that they'll get the free report. You should also have a box for them to click that says they agree to receive e-mail announcements and offers from you. That way they realize that in exchange for you giving them the free gift or the free information, it is only fair that they agree to receive the information and special offers from you. Make sure you point that out right here so they don't look at what you are sending them in the future as spam.
