subject: The "Value" of A Lobby [print this page] The "Value" of A Lobby The "Value" of A Lobby
A recent study on waiting room anxiety showed that there are certain things that will make people believe that the wait is much shorter than it actually is. One of the suggestions made was on the topic of value. It seems that people are more willing to wait for something that is valuable, premium, or even considered superior than other services or products. Why is this? Here are a few theories, along with suggestions for adding value to your waiting room.
Customer Care
People who enter a room that is well tended (clean, stocked with entertainment) and one that has the air of luxury yields the least dissatisfied waiting room clients. Such niceties make the customers waiting for your services feel wanted, in the hands of one who cares about their waiting time. Such care puts the customer in a positive mood upon entering the lobby that goes a long way in helping ease the anxiety.
Show your waiters that you care with regular room atmosphere maintenance, fresh magazines, changeable television programming, plenty of entertainment, words of encouragement or inspiration and items that educate the customer on your business are some of the many things you can do to show you care.
Worth Waiting For
Ever wonder why some people can wait days for a favorite music group or movie opening, but cannot stand five minutes in a dental waiting room? The first two events are things that most people consider worth waiting for. Very few people want to wait for a simple dental appointment. However, professionals that are in demand due to their skill-set also garner the same type of response as a fan waiting for a concert. How do these professionals obtain such a reputation? Well, talent in their field, word of mouth, publicity, etc.
You could do the same by treating your clients with the utmost care. Give each individual your undivided attention, regardless of the last appointment or the next. This personalized treatment will make many of your clients see that your appointments are worth waiting for.
Professional Confidence, Pride
Pride and confidence in one's profession is another way to bring value to the services you offer. Your clientele can't believe in your skill if you don't. There is a difference between pride and conceit.
Value is not a simple trait to garner in your business, however it can go a long way to satisfy the people waiting in your lobby if done right.
