subject: Online Marketing the new Buzz Word [print this page] Online Marketing the new Buzz Word Online Marketing the new Buzz Word
There was a day and time when Yellow Pages advertising held the key to success for most businesses, and similarly when television commercials, along with newspaper or billboard advertising, often determined whether a business achieved its sales and profit goals or missed them. These days, effective Internet marketing is required either in the place of these older forms of media entirely, or at least as a complimentary force to drive traffic and sales to the business.
Social Network Marketing through Twitter and Facebook
Twitter and Facebook have taken the online world by storm. So many people spend a part, and sometimes much, of their time on the Internet giving detailed updates about their lives, communicating with their friends and new acquaintances, and sharing pictures and videos of their daily activities via the relatively newer and overwhelmingly platforms of Twitter and Facebook. Strategies can be developed, and often at very limited expense, which will effectively engage the Twitter followers and Facebook fans to go check out the business or sole proprietor's website. Effective social network marketing includes the set up and maintenance of both Twitter accounts and Facebook fan pages and Facebook connect for the social promotion of both brands and business.
Search Engine Optimization Marketing
Effective online marketing includes search engine optimisation through content and links. Taking a customer's keywords or key phrases and getting them highly ranked for individual searches is involved with this. All three of the search engine majors of Google, Yahoo! and Bing can be targeted with this process. Once people searching for the business' chosen keywords find the business' website, then the business in question will gain greater numbers of visitors to their site. Greater numbers of visitors translate inevitably to greater dollars in actual sales, and finally in to higher profits.
Email Campaign Marketing
This idea of good online marketing includes the concept, creation, and development of effective e-marketing campaigns. Lists of interested potential clients can be compiled and then utilized. New product or service launches may then be announced, along with any sales or other special events, through the dispatching of emails specially tailored to attract the attention of the recipients.
Online Advertising
Productive online advertising for any business or sole proprietorship has become essential. There is inherently a greater cost involved with this form of online marketing, so it must be done with the utmost efficacy. Banner advertising should include all possible forms of technology, such as flash, video, and banner advertising which is both engaging and creative. Pay per click ads should similarly be designed with the goal of getting interested parties to work their way through to the website of the product or service in which they have demonstrated an interest.
