subject: How To Create A Million Dollar Business By Building Strategic Relationships [print this page] A strategic relationship between two businesses is generally joining businesses for a specified period of time. The strategic partners in such a setup are not necessarily competitors, but have similar products and services that are directed towards similar target audiences. Following are suggested actions that will help create million dollar businesses by building strategic relationships.
1.You need to develop a focused winning strategy for the strategic relationships. The strategy focuses on distinctive competencies and competitive advantages of the strategic partners in the selected target market.
2.Clear defined objectives are important to ensure that there is no conflict or goal divergence amongst the strategic partners
3.Select a partner based on your goals, objectives and winning strategies.
4.An effective structure that has a clear purpose to manage and govern the partnership.
5.Develop core competencies in collaboration and find people who have the ability to work in such an environment.
6.Tactfully handle the cultural challenges that may arise between alliance partners.
7.Communication lines should be always open and clear, as alliance is an effective use of unified knowledge and resource pools.
8.A strong level of trust should be developed in formal as well as informal contracts.
With Strategic Relationship, you can make substantial increases in revenue while simultaneously decreasing costs. It also helps in the sharing of research costs while increasing your virtual inventory and product offerings. It also increases the level of knowledge and expertise through the exchange of information. The biggest advantage offered by strategic alliance is the increased number of customers and the expansion of client base.
