subject: Promotional Merchandise for Alternative Advertising Success [print this page] Promotional Merchandise for Alternative Advertising Success
That's the bottom line for all promotional items. When it's done right, everyone is a winner. The customer feels special, the company giving the merchandise away feels that it is investing in advertising that will have a real return and the wholesaler of the merchandise, of course, gets to fill orders. Having opened a previously unavailable market to all sorts of speciality concerns (like our sports manufacturer), they deserve it.
